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The secret life of ideas

About a year ago, I had an experience that taught me one of my life’s biggest lessons. I learned it the hard way. Probably the most painful way.

A couple of friends and myself got together in Borders and sat down to chat about some ideas we had, and pick one to start working on. We had big ideas. Ones that can potentially change the world. Surprisingly, one small and simple idea kept presenting itself in many of the things we’ve discussed. One that’s so trivial that anyone can sit down in a couple of weeks to design it, code it, and publish it. We decided to give it a shot anyway, and to see how our collaboration will turn out. We all had our own thriving consulting/freelancing business, and we agreed to to this work on the side, in Google’s 80/20 manner. Read More

The catch

Two young MBA couple graduated and landed great jobs in California. They realized that they had some time before their job starting date, so they flew to California a couple of weeks earlier and enjoyed spending their days on the beach.

One day, the Devil walked by and saw them, so he approached them and said: "Hey. I see that you are enjoying your time here. I have a proposal for you:

I will offer you everything you ever dreamt about: fame, success, money and prosperity for as long as you and everyone of your descendant shall live. In return, I need you to offer me one thing: your soul."

The couple looked at each in bewilderment, then looked back to the Devil and asked: "What’s the catch?"

The circus elephant

When I was a kid, my school used to host a circus every summer. In the morning, I would sneak behind the circus tent and watch the animals being fed and trained. That was one of my greatest joys.

I remember looking at the elephants, and noticing something that fascinated me and kept me wondering for a while: knowing how powerful an elephant is, I was surprised to see a thin rope tying the elephant’s leg to a pole, and that the elephant never tried to escape even though it wouldn’t take any effort for it to cut the rope and walk away.

After a while, I gave up guessing and went to ask one of the trainers. He smiled and said:”It wasn’t always a rope, you know. When the elephant is young, we put a hard chain around its leg so that whenever the elephant pulls, it would feel the resistance of the strong chain and know that how far it can go.”.

“When the elephant grows up”, he continued, “there is no need for the chain anymore. We just put a thin rope around its leg and the elephant stops pulling whenever it feels that rope. The elephant doesn’t know anymore that the chain is gone, and that the rope tying it to the pole can be easily broken as soon as it decides to walk away. The only limitation that elephant has, is in its own mind.”

“For the elephant,” the trainer said, “all that it knows is the memory of the old chain, and the slight feeling of resistance from the thin rope… The elephant doesn’t know the difference. “

Malcolm Gladwell outliers – A very personal review

I’ve recently finished reading “Ouliers” by Malcolm Gladwell (or rather, finished reading the first half, and skimmed through the second one). At the end of the book, I was both inspired and frustrated. I was inspired by the author’s demystification of success as a singular hero’s effort, and frustrated because there was a missing chapter that I wanted to read at the end of that book.

Gladwell used his clever storytelling techniques to cite examples of “lucky” hardworking geniuses who were at the right place at the right time. From Bill Joy, to Bill Gates, to Steve Jobs, he makes the argument that these names would not have been known today if they were not presented with an opportunity that took them from being no ones to being someones.

Gladwell also provides the recipe for becoming a genius: 10,000 hours of work. It’s the magic number that separates the amateur from the professional, the no one from the someone.

I found myself nodding in agreement with many points that the author made, only to realize after turning over the last page that the proposed theory is incomplete. What Gladwell proposed is that there are some lucky ones among us who were able to break through by unique opportunities that was presented to them: A super computer at college or high school, being born in a specific month, or living in the heart of Silicon Valley. He also proposes that these opportunities are presented to selected fews, and not to everyone. Here is where I started shaking my head in disagreement. But what happens to others? Do they not get their own opportunities? Is life unfair? Does God play dice?

I’ve long believed in unfair opportunities that favor some over others. It was easy for me to assume this, than to put in 10,000+ hours of work and be aware of the opportunities that are constantly presented to me. Call it laziness. Call it fear. Or even call it denial. It’s one of the things that makes us favor our comfort zone over our true potential, and choose luxury over self realization.

In my opinion, these outliers are unique, not for the opportunities that were presented to them, but in their recognition of, and ability to act on, these opportunities. Every day, every one of us is presented with unlimited possibilities and unique opportunities. But many of us walk past them, looking at what we want (or what we think we want), unable to hear the secret calling in every omen that speaks to us. Among the noise that surrounds us, it’s becoming harder and harder to hear that faint genuine voice inside us that somehow knows the answer to all our questions.

There is a mysterious force that starts acting with us once we recognize an opportunity, and without having any fear or desire, start acting upon it. Once we start something that we cannot finish alone, somehow we are no longer alone. People and circumstances start appearing out of nowhere to help us. What Paulo Coelho called our personal legend is no more than this faint voice calling us to action, when we see an opportunity that feels right for us to take.

Of course, there is the antagonist that always acts against our call to action. That stronger voice that was bred by our parents, teachers, friends who inherited it over millions of years. The one that tells us that we are not good enough, that we may make fools of ourselves, and that we would crash and burn while attempting to fly. This demon that knows us far better than we know ourselves, is often successful fighting that faint light that’s starting to grow inside us. And that demon is always clever in finding the right excuses for us not to act, pushing our idea for another day, and living a life of postponed dreams. For each one of us, this demon has a different name. And for every one, it has a million names. Sometimes it’s easier to fight that demon when we can find a name for it, and other times we can just fight it by moving forward with what our gut feeling is trying to push us towards.

There are few myths/realities that I realized lately, that are changing the way I think about these so called “outliers”:

  • Myth: Successful people know what they are doing: What’s probably separating them from the crowd is not knowledge about their path, but their ability to move forward with a good deal of uncertainty. They move forward out of their confidence in taking a step towards an initial direction and adjusting their path as they move. As Einstein puts it: Life is like a bicycle, to keep your balance you must keep on moving.”
  • Myth: Successful people don’t have fear: Only amateurs don’t have fear. Having fear is probably the best indicator that you should take that specific direction. What separates these “outliers” from others is their ability to act despite their fear, not their ability to overcome it. If fear is gone, that’s a bad sign.
  • Myth: The path to success is a straight line from “here” to “goal”: Since I came to the US about 7 years ago, I’ve been dumbfounded by the goal-oriented mindset that people live by, and that thousands of self-help authors keep feeding people’s minds with. Goals are great if I know exactly what I want to accomplish. But having that 5 year outlook or that new year’s resolution has rarely worked for me, or for many people and companies I’ve heard of. The challenge is that these targets are always moving. Once we get to the next milestone, life has completely shifted. As one of my mentor put it once: “Change is the only constant in life”. And so I learned that the path to the future is a winding, zigzagging road full of turns and obstacles. We can only see the next step in the path once we move along the current path and take the turn. As Steve Jobs put it in his Stanford Speech, you can only connect the dots looking backward.
  • Myth: One must wait for inspiration to act: Inspiration comes from acting. Our actions, our creations and products, will pay us back the love we invested in them with more inspiration. It’s another mysterious fact that these creations start to take a life of their own, and if we already wait until we know exactly how that book we wanted to start writing will end, our story will be probably mediocre: we didn’t leave enough freedom and uncertainty to the characters to act and create their own story; the story they wanted us to write when they called upon us with this small voice called intuition.
  • Myth: One might get very lonely working alone: There is a great difference between being alone and being lonely. When we are alone, without our TV, our iPhone or our internet browser, we are faced with the person we’ve been out of touch with for most of our lives: ourselves. Trust me, this person has A LOT to say, and if we miss what it’s saying, we would have lived a second hand life. As one of my dear friends puts it: “I am not bored being alone. I think I am a very interesting person to be with”.

I’ve learned these lessons the hard way, and I wish I had someone telling me these facts twenty years ago. However, as the saying goes, if the best time to plant a tree is twenty years ago, the second best time is right now.

[Disclaimer: The thoughts and ideas in this post have been inspired by some books that I had the opportunity to read lately. Most notably, Strategic intuition, the War of Art, Surprised by Joy, and Art and Fear]

Is your product a “hot chick”?

Back when I was a research assistant at the Human Computer Interaction Lab in Maryland, a very interesting study was carried by Kent Norman on the acts of rage against computers. Kent surveyed people and asked them to “vent” their feelings and frustrations with their computers and software. The results showed that people screamed, swore, hit, and even killed their machines out of frustration and anger. For a full flavor of the acts of violence, follow the link to the full study below.

What was particularly interesting to me was the difference in opinions between Mac users and Windows users: Windows users blamed Microsoft for anything that goes wrong with their PC, even when it’s not Microsoft’s fault. On the other hand, Mac users forgave Apple even when it’s Apple’s fault. Back then, I wasn’t a Mac user (I’ve been a faithful PC user until Vista came out), so I grabbed a friend of mine who owned a Mac and asked him: “What’s so special about the Mac that makes you more forgiving?”.

“You know when you are driving back home through the rush hour traffic, after a long day at work, and your car suddenly gets rear ended by another driver. You stop your car, you go down and you’re ready to yell and fight with the other driver. And the other person gets off the car, and it’s this really hot chick, beautiful, well dressed, smiling at you with innocence and kindly apologizing. You can’t help but to smile back, tell her that it’s no big deal, get back in your car and drive back home. It may actually put you in a good mood that such a beautiful person has been nice to you today. That’s how I feel about my Mac!”

This person’s answer revealed to me the importance of a product’s look and behavior to users. It may even eclipse in importance its ability to function properly, or give users all what they need. We are mostly emotional creatures, and we like those who treat us well. Next time your product displays an error message, make sure it smiles, it apologizes, and qualifies as a hot chick.

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How it all began (A personal story)

A year ago, I walked into my manager’s office and told him that I was quitting. I was probably more surprised at my decision than he was. I just changed teams, and I couldn’t have been happier with the new team: every person was cooperative, positive, and respectful. My decision wasn’t based on any rationalization, but on a gut feeling and some strange bio-feedback: The minute I was stepping into the office, my heart would start pounding hard, and I would start gasping for air. I went to see my doctor, did all the tests that he recommended, and found nothing wrong with my heart or my health. Yet I kept getting these symptoms over and over.

I couldn’t understand what was wrong with me: I had a very comfortable job, working in a great company, getting paid a six figure salary and offered tons of benefits. There was no reason for me to be dissatisfied with my life, and yet I was. In fact, for someone who moved from a country where I was getting paid annually less than I was getting paid here monthly, it would be insane to give up such opportunity.

One morning, I looked myself in the mirror, and asked myself if I were to do what I was about to do that day if it were the last day of my life. I didn’t just say it, I felt it. During the following hours, I started seeing many messages, what one might call omens, that left no doubt in my heart that I am about to make the right decision.

When I walked out of the company that day, I felt light. I didn’t know what I was going to do next, and I didn’t care. I drove home with Castaneda’s sentence resonating in my mind: “I have told you that to choose a path you must be free from fear and ambition.”

The following week, my dear friend Aaron Jasinski emailed me and told me that he knows someone who’s looking for a good UX designer to help with a new startup idea. A week later, I was sitting in a coffee shop with Aaron and Kevin Merritt who pitched me a vision for an application that lets people create databases with the same ease and freedom that they fill out a spreadsheet in Excel. Since I don’t believe in coincidences, I told Kevin that I would help him with the product. During the following nine months, I had the most fun in my entire life, designing the user interface and interaction for blist, working with one of the most accomplished entrepreneurs in Seattle. blist went out of stealth mode with a bang, and everyone praised its slickness and ease of use. It wasn’t a surprise to me because it was a pure labor of love! In products, as much as in food, you can taste love from the first “byte”. What was a surprise to me was how my design work on blist was more effective than any PR or marketing work I would have done. Founders and CEOs started calling me, and I had hard time picking the next project to work on: every one had an interesting challenge, and I wanted to help every single company and make more users happy. And in making them happy, I am having the most fulfilling time of my life: When I go to bed at night, I can’t wait to wake up and do what I do one more day: Whether it’s designing a new user experience, or improving an existing one.

What brought these memories back was not just that it’s been a year since I quit Microsoft. A week ago, precisely a year from the day I walked into my manager’s office and told him I am leaving, the product I was working on was shut down.

The reason I am sharing this story is that every day, I meet entrepreneurs whom I admire for their determination and commitment to solve hard problems and make a big difference by doing things differently. I also meet people who are worried about what they would face “out there” if they leave their comfort zone and do something different. People who are longing for change, and yet are afraid of the slightest change. But at some point, we need to take that leap of faith, answering that voice deep inside, knowing that it doesn’t matter what we’ll face on that journey, and it doesn’t matter so much what we’ll accomplish. What really matters is who we’ll meet on the road, and who we’ll become at the end of it.

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About Me



I am an entrepreneur, startup advisor, and user experience designer. Over the past three years, I've designed and helped launch more than a dozen startups, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), SideReel (acquired by Rovi), UStream, blist, and several others.
My latest product, Keynotopia, was launched in 3 hours, with a $47.50 budget, and had its first paying customer in the first 10 minutes.
Previously featured on Inc magazine, Entrepreneur magazine, Smashing Magazine, Swiss Miss, and the unofficial apple weblog.


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