Monthly Archive
for: ‘June, 2010’

How to create interactive iPad app prototypes in 30 minutes

How long would it take to go from idea for an iPhone or iPad app to a prototype that you can test with users? A month? A week? Few days? How about 30 minutes?

What if you can prototype your next idea quickly and cheaply without learning any new tools or programming languages?

What if you can send your prototype to friends to play with and give you feedback, without having to install anything on their mobile device?

What if you can integrate your prototype into your presentation, and click through it to show your audience how it works, rather than boring them with bullet points?

And what if you can do all this without touching a design tool or writing a single line of code?

 

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Finding the G-Spot: startup lessons from Lady Gaga

I was intrigued by Lady Gaga’s latest music video, Alejandro, and I started thinking about what makes her so spellbinding to millions, and whether startups can learn to create their own spellbinding success.

Lady Gaga’s best feature is her voice. Her strong and unique voice will likely capture your attention if you hear to it on the radio; when I first heard Bad Romance in my car, it sounded interesting; it was different than the other songs playing on the station. It broke the monotony of my drive. And the song kept repeating in my head for the rest of the day.

Then there is the form. Lady Gaga consistently delivers each of her songs in a unique style that complements her voice, her feature. Each video is interesting, polarizing, shocking, intriguing and provoking in its own way. You can’t help but watch. And if you can’t watch, you switch it off and later you may talk to your friends about how weird or abnoxious it was. Your opinion would make your friends intrigued enough to check it out, and they may agree or disagree with you. Either way, Laday Gaga made you listen, made you look, and made you talk.

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About Me



I am a entrepreneur, startup advisor, and user experience designer. Over the past three years, I've designed and helped launch more than a dozen startups, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), SideReel (acquired by Rovi), UStream, blist, and several others.
My latest product, Keynotopia, was launched in 3 hours, with a $47.50 budget, and had its first paying customer in the first 10 minutes.
Previously featured on Inc magazine, Entrepreneur magazine, Smashing Magazine, Swiss Miss, and the unofficial apple weblog.


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