The Apple Hierarchy of Needs


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4 Comments


  1. simon
    Mar 29, 2010

    I just don’t get this – if this is supposed to be a hierarchy from the top down shouldn’t need be above a want?


    • Amir
      Mar 29, 2010

      Simon – This is a bottom-up hierarchy, similar to Maslow’s hierarchy of needs.


  2. Oystein
    Jun 12, 2010

    iLoved this one, Amir! Great idea, and iFeel sorry for all those not in the crowd :-)
    By the way, thanks for a great presentation on SlideShare on “design thinking for startups”. I am a “born again” believer in the topic, and have taken the liberty to refer to it on my own blog. Cheers!


  3. LeslieW
    Aug 22, 2010

    Like =) PS this is @1wu from iOSDevCamp — couldn’t DM you but mail me at hci.stanford.edu if you’d like!

    Hope to see you if you’re around the last day of iOSDevCamp 2010.

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I am a entrepreneur, startup advisor, and user experience designer. Over the past three years, I've designed and helped launch more than a dozen startups, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), SideReel (acquired by Rovi), UStream, blist, and several others.
My latest product, Keynotopia, was launched in 3 hours, with a $47.50 budget, and had its first paying customer in the first 10 minutes.
Previously featured on Inc magazine, Entrepreneur magazine, Smashing Magazine, Swiss Miss, and the unofficial apple weblog.


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