The Apple Hierarchy of Needs

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  1. I just don’t get this – if this is supposed to be a hierarchy from the top down shouldn’t need be above a want?

    • Simon – This is a bottom-up hierarchy, similar to Maslow’s hierarchy of needs.

  2. iLoved this one, Amir! Great idea, and iFeel sorry for all those not in the crowd 🙂
    By the way, thanks for a great presentation on SlideShare on “design thinking for startups”. I am a “born again” believer in the topic, and have taken the liberty to refer to it on my own blog. Cheers!

  3. Like =) PS this is @1wu from iOSDevCamp — couldn’t DM you but mail me at if you’d like!

    Hope to see you if you’re around the last day of iOSDevCamp 2010.


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