Monthly Archive
for: ‘March, 2010’

The Apple Hierarchy of Needs

Docverse acquired: An Inspiring Success Story

Working with Docverse has been one of the highlights of my career. When I reconnected with Shan and Alex after they moved from Seattle to San Francisco, and heard their pitch, I got totally hooked by their vision for the product; what excited me wasn’t just how great their technology was, but how focused they were on providing the most  intuitive and transparent user experience. When I asked them during the kick-off meeting about the limitation of current technology, they both answered – almost at once: “Don’t be limited by what we have. Let’s focus on designing the best user experience, and technology will follow.” And they delivered on every word in that promise. We always refined and picked the best designs to have, no matter how difficult they were to implement. This is the holy grail for any UX designer: to have a carte blanche for envisioning the best thing, knowing that there is a team of wizards who will make it happen.

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The Elephant in the Dark: A Story

Once upon a time, there existed a village that was completely inhabited by blind people. 

One day, an elephant came to the village.

Since none of them had ever seen an elephant before, they all gathered around the animal to figure out how it looked like.

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About Me



I am a entrepreneur, startup advisor, and user experience designer. Over the past three years, I've designed and helped launch more than a dozen startups, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), SideReel (acquired by Rovi), UStream, blist, and several others.
My latest product, Keynotopia, was launched in 3 hours, with a $47.50 budget, and had its first paying customer in the first 10 minutes.
Previously featured on Inc magazine, Entrepreneur magazine, Smashing Magazine, Swiss Miss, and the unofficial apple weblog.


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