During a pitch practice at the Founder Institute, I heard something that really captured my attention and inspired me to think about product stories in a new way. After describing a scenario, the founder in the hot seat said:
“… I want to own that moment.”
I started thinking about which successful products own which moments in my daily life. Here are some examples:
- ” I want to share some files with my team”. DropBox owns that moment
- “I’d like to show you how I am imagining this interface”. Balsamiq owns that moment
- “I want to embed a form in my blog”. Wufoo owns that moment
- “I want to create a cool slideshow for my website”. Animoto owns that moment
- “I am starting a new client project”. BaseCamp owns that moment
- “I’d like to know what my friends have been up to lately”. Facebook owns that moment
- “I’d like capture some thoughts.”, Evernote owns that moment.
