During the 2008 web 2.0 expo in San Francisco, I held a round table discussion about design thinking for start-ups. The premise of the discussion was to 1) learn the difference between design (the artifact) and design thinking (the mindset), and 2) to discuss how to integrate best practices for design thinking into the product life-cycle. Start-ups running on shoestring budget cannot typically afford big consulting agencies like IDEO. But that shouldn’t stop them from becoming design-driven, and use the available tools and processes to differentiate through design and user experience. If you’d like to get your company up to speed with design thinking best practices and tools, get in touch with me for an on-site training session.

[Update] This presentation is currently featured on SlideShare’s homepage

[Update 2] I’ve received numerous emails and comments asking about the video for this presentation. I will be delivering a webinar next month that will use this presentation as a guideline to discuss the topics covered, answer the most common questions that I received so far, and dive into some case studies. If you’d like to be notified when the webinar is available, please sign up here.