The catch

Two young MBA couple graduated and landed great jobs in California. They realized that they had some time before their job starting date, so they flew to California a couple of weeks earlier and enjoyed spending their days on the beach.

One day, the Devil walked by and saw them, so he approached them and said: "Hey. I see that you are enjoying your time here. I have a proposal for you:

I will offer you everything you ever dreamt about: fame, success, money and prosperity for as long as you and everyone of your descendant shall live. In return, I need you to offer me one thing: your soul."

The couple looked at each in bewilderment, then looked back to the Devil and asked: "What’s the catch?"


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About Me



I am a entrepreneur, startup advisor, and user experience designer. Over the past three years, I've designed and helped launch more than a dozen startups, including DocVerse (Acquired by Google), Delve Networks (Acquired by LimeLight networks), TalentSpring (acquired by TalentTech), SideReel (acquired by Rovi), UStream, blist, and several others.
My latest product, Keynotopia, was launched in 3 hours, with a $47.50 budget, and had its first paying customer in the first 10 minutes.
Previously featured on Inc magazine, Entrepreneur magazine, Smashing Magazine, Swiss Miss, and the unofficial apple weblog.


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